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What is Social Media Marketing?

Social media is without a doubt the fastest growing trend in human history as today a large portion of the market is located and active online, making it an extremely dynamic tool. People don't use social media only for the purpose of consumption but also want a substantial production of content and ideas.

Social media marketing

Social media marketing focuses on connecting the business with its audience, developing its brand, sales and website traffic. So we could say that social media marketing is the part of digital marketing that deals with the promotion of businesses on social media.

Some of the most popular platforms for this digital marketing strategy include:

  • Facebook

  • Twitter

  • Instagram

  • Pinterest

  • LinkedIn

Social media marketing can be said to be divided into two parts:

  • Social media management

Social Media management refers to the actions that a company carries out on Facebook, Instagram, YouTube and other social networks, with the aim of promoting it to the audience that uses that channel.

  • Social media advertising

Social media advertising is the online display of advertisements on social media. Its purpose is either to make the company known to a certain audience, or to lead the users who will see it to a certain page.

Social media management may seem simple, but it is not. It should be done in a targeted manner and enough time should be devoted to research. Therefore, professional social media management means that you leave the specific job in the hands of the experts.


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